Dellar Davies

An AI tools workshop for an events agency

Dellar Davies, an events agency in the travel sector, asked CodeLeap for a practical introduction to off-the-shelf AI tools. We ran a hands-on workshop for the team, built around the copy, newsletters and visuals they produce for every event.

CodeLeap held a discovery call on how the team spends its week, then ran an in-person workshop showing off-the-shelf AI tools at work on the agency's own kind of content, each example built from a prompt the team can reuse. Nothing was built: the brief was tools the team could start using straight away.

Dellar Davies runs events for clients in the travel industry, and much of its team's week goes on the content around them: promotional copy, e-flyers to guest lists, newsletters, LinkedIn posts and pitches to new clients. A few people were already trying AI on their own; the rest of the team had not started. The agency asked for a workshop on tools it could use straight away rather than a bespoke build, so the session stayed with off-the-shelf products and the agency's own kind of work.

Workshop highlights

A discovery call first

Before the session we went through how the team spends its week: event promotion, e-flyers to guest lists, newsletters, LinkedIn posts, pitches to new clients and the write-up of post-event feedback. The workshop was then built around those tasks rather than generic examples.
Event copy in the right tone

We showed how writing tools such as Copy.AI turn a short brief into promotional copy in a chosen tone of voice, using a sales letter for a travel-industry conference as the worked example.
Newsletters, landing pages and images

Tools such as Hoppy Copy draft email newsletters and landing-page copy, and image generators produce event visuals from a one-line description. The team saw each one run live on examples from their own sector.
Prompts the team can reuse

Every example started from a structured prompt (brand, audience, what to cover, the offer and the call to action), so the team could swap in their next event and get a first draft rather than start from a blank box.

Challenge

An events agency spends a great deal of time on the content around its events: promotional copy, e-flyers to guest lists, newsletters, LinkedIn posts, pitches to new clients and summaries of post-event feedback. At Dellar Davies a few people had started using AI tools on their own, but the wider team had not, and the market was full of products claiming to solve problems the agency did not have. As a small business, the agency wanted to know what affordable, off-the-shelf tools could do for that work today, before thinking about anything custom.

Solution

CodeLeap held a discovery call with the agency, then ran an in-person workshop at the team's day in May 2024, at a client's office in London. Rather than pitch a build, the session stayed with tools the team could start using that week, demonstrated on the agency's own kind of work: a sales letter for a travel-industry conference, a newsletter, a landing page for an association's annual event and event images, each produced live from a prompt the team could adapt.