AI fitness & nutrition coach

We worked with one of the UK’s leading protein brands to build an AI coaching app, built around a conversational coach that adapts to each user’s goals.

A coach in every pocket.

One of the UK’s best-known protein brands wanted to turn a bag of product into an ongoing relationship. We built an AI coaching app whose centre of gravity is a conversational coach — it learns a user’s goals, plans their nutrition and training around them, and keeps the brand’s products in frame where they genuinely fit.

What we built

Conversational AI coach

A chat-first coach that understands a user’s goals in plain language and responds like a knowledgeable trainer, not a form.
Personalised nutrition plans

Nutrition plans built around the individual — their targets, preferences and progress — and adjusted as things change.
Adaptive workout programmes

Training programmes that adapt to how a user is actually doing, keeping the plan realistic and the momentum going.
Embedded product integration

The brand’s products sit naturally inside coaching moments where they help, turning advice into a relevant, well-timed nudge.