Cherry

Cherry, a personalised dating startup, came to CodeLeap to build its app for iOS and Android. We delivered a swipe-based experience designed around better matches, not endless scrolling — with verified profiles, premium subscriptions and a coaching section to help people connect — and we continue to run and grow it.

What we did CodeLeap designed, built and maintains Cherry, a personalised dating app, end to end — iOS and Android, from onboarding and matching through verified profiles, premium subscriptions and in-app purchases.

Cherry — Mobile app case study Cherry

Cherry's founders wanted to stand out in a crowded market by putting the quality of a match ahead of the number of them. Rather than reward endless swiping, they wanted profiles that told people enough to make an informed choice. They partnered with CodeLeap to design and build the app end to end, across iOS and Android, and we have continued to develop and maintain it as the product has grown.

What we built

  • Swipe-based matching

    People discover others through a familiar swipe interface, but each profile carries prompts, questions and answers that give real context — so the decision to match is based on who someone is, not just a photo.

  • Verified, rich media profiles

    Members build profiles with photos, video and audio, and a verification step confirms they are real. It keeps the community trustworthy and gives people more to go on before they decide to connect.

  • Premium subscriptions

    A paid tier unlocks features that matter to active users — unlimited likes, super likes, rewinding an accidental swipe, extending a match and seeing who already liked you — with in-app purchases and the paywall handled across both app stores.

  • In-app coaching

    A coaching section gives members guidance on presenting themselves well and making connections, turning the app from a place to match into one that helps people actually get the conversation going.

Why this matters to you:

The app gives Cherry a complete, self-contained product: people meet, profiles are verified, premium features bring in revenue, and the coaching section sets it apart from the usual swipe apps. CodeLeap has stayed on to run, grow and maintain it, so it keeps improving as the community does.

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